Social science essay example

Promotion of Culture : A comparison of Merchandise (RED ) and Army Strong Recent discourse on a pervasiveness of consumerist culture has underscored the require to your important analysis with the increasingly contrived and inauthentic nature of modern day life (Leigh , Peters Shelton 481 ) This `inauthenticity ' is supposedly rooted on the manipulative ways by which consumption structures use social constructs symbols , and identity classifications to influence the behavior and choice of men and women (Ninetto 1999 : 256 Klein 1999 ) - inside the methods by which they select their way of life , patronize certain products and solutions , and complete the entire method of consumption . By generating this , myths about merchandise are usually made and recreated until individuals are convinced that on the association in between the consumption with the product and the fulfillment that 1 is supposed to feel or accomplish from it

A good illustration of how cultural aspects are applied to lure customers into dreamlike and uncritical states of hypercreation through spectacular , extravagant , simulated experiences (Leigh , Peters Shelton 481 ) is the campaign of product or service (RED , wherein buyers are encouraged to aid programs to combat AIDS in poor Africa by upgrading their choice ' in terms from the items they chose to buy that may be , by buying from particular merchandise which are registered with product (RED . The sales pitch is strikingly simple : product or service (RED ) is associated with `responsible consumerism ' which harps on the tremendous power of first world consumers to affect the sleep with the globe in the merchandise that they buy . In this case , the client is enticed into buying a cellphone made by Motorola or an Apple ipod in particular crafted for product (RED ) by capitalizing on the consumers ' moral and ethical sense - that from the economic gap between members of developed versus the developing globe - to build the feeling that the consumer is genuinely creating something good for humanity via his or her spending on buyer goods

Interestingly , the exact same techniques are also used by federal government sectors in their recruitment efforts . That is reflected by america Army 's video Army Strong , which draws on a American societies idea of strength , power , and identity to persuade citizens into armed forces recruitment . The two-minute video juxtaposes the definition of army powerful ' with images in the U .S . military forces inside the field in peddling a glamorized version of life in the army . Drawing on person aggregates of identity including class and gender , the U .S . army , if 1 is to think the video , is often a very nice employment to make . The following , 1 is given the ability to develop to the finest and the fullest that 1 can be : individuals , black and white , any real blooded American who joins the army becomes army strong ' endowed with each physical and emotional strength to consume over a enormous challenge of maintaining and building the strength from the strongest army in this green planet

In both instances , therefore , a single finds reality in the Weberian idea of charisma , wherein the charismatic roles of institutions just like public office , for instance the military...

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