Customer Is King

Customer is King Introduction: It is common understanding that you cannot digest a business if you do not have guests to grease ones palms the product you produce or services you deliver; hence customer is an integral part of every business. There was a time when customers was treated less critical and vocal by the businesses and markets was treated hardly as dumping grounds for the products, save this situation does not prevail anymore because of the tremendous switch happening in the retail food labor since lowest basketball team decades. Today customers have more choices than ever before, by dint of more diverse channels. Even the expectations of customer atomic number 18 higher(prenominal) than ever before. Companies who fail to leave up to the expectation are finding hard to ready or retain the customers- absolute majority of the unsatisfied customer do not complain they just change the suppliers. Therefore retailers have realised that the only look to sustain in the competitive market is by universe customer centric.(Barnes & Glynn, 1993) Today every businesses treat customer as king and aware that only exceptional take aim of customer service can differentiate them from the competition in an increasingly saturated marketplace. Customer is often treated as the asset of the company and considered in the strategic level finality making.

Therefore I certainly agree with this frequently apply marketing cliché customer is king. To better explain my amaze I have presented my views based on two contexts. The startle being how customer is king? This is explained by describing the customers role in the organic evolution of the retail food assiduity and its implications. The second being why customer is king? This is explained by detailing the significance of customers in the retail food business. The evolution of the retail food industry and its implications: Retail food industry has undergone a tremendous transformation in the last five decades, these transformations can be classified into four different... If you want to get a full essay, order it on our website: Orderessay

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