Delta Case Analysis

Identify the important facts surrounding the case Delta does business globally in 503 cities in 94 countries and is the third largest airline business in the coupled States. In 2003, Deltas nonchalant needs included 7.3 million gallons of fuel, 109,000 meals and snacks, 151,000 bottles of water, 87,000 cans of soda, and 219,000 pounds of ice. Its daily operations also required large amounts of information relating to much(prenominal) areas as flight schedules, gate information, baggage handling, customer service, and rise operation. To be competitive in the airline industry, Delta required an effectual flow of operations. However, accurate advanced planning is nearly unthinkable because of such elements as changing economic realities and weather conditions, and upset(prenominal) maintenance issues. Delta Air Lines operates in a competitive industry. Amongst its competitors, its twain largest were American Airlines and United. To survive in the industry it was necessary to practice and maintain technologically efficient and cutting edge systems. However, Delta systems of operations were mainly paper base; they still used pneumatic tubes to move information and they made little use of the internet. As a result, the company lacked a competitive edge.

The technology it had was based on various departments independently purchasing the technology they necessitate and hiring their own IT staff. In 1996, Delta was still known for its expensive airfares, ugly service, limited leg room on flights and use of out-dated incompetent processing systems. The airline industry became increasingly competitive with the reaching of the low-cost carriers, such as, JetBlue, Southwest, and Airtran. These competitors were taking customers away from the major airline companies. Delta projected that 40 percent of their customers chose low-cost carriers, which was a higher(prenominal) percentage than any other airlines. During 2002, 80 percent of Deltas fresh York to Florida market was taken away by JetBlue. Eventually, Deltas monopoly over... If you want to take a full essay, order it on our website: Orderessay

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