Ericsson Strategic Position

BUSINESS ANALYSIS REPORT: ERICSSON APPENDIX-1 PESTEL ANALYSIS P E S T E L Terrorism (1) Political stability (2, 38) multinational relations & Foreign policy(14) State intervention(10)Exchange rate(15,16) Recession (17,16) arouse price (18) Medical tourism (3)Religious view(4) Sports tourism(5,6) Media view (20) demographic change (21)E-commerce (42) Enhanced security equipments (16) New fuel, New ruse (22) Substitute (11,23)Climate change (41) Natural disasters(7) Outbreak of diseases (24) work standard(16) Restrictions on acquisition &mergers.

(26,11) Restrictions on ownership Safety regulations(25) APPENDIX-2 hall porterS FIVE FORCES THREAT OF NEW ENTRANTS (28, 34) cater OF SUPPLIERS (8,28) POWER OF BUYERS (28,29, 30) COMPETITIVE RIVALRY (28,44) SUBSTITUTE (34,43,11) LOW * mettlesome capital requirement *Economies of scale * distribution channels *Price retaliation *Brand image LOW *Suppliers not concentrated *Suppliers take a leak ship Vertical integration *TUI has backward vertical integration *Low shift costs for TUI LOW *Buyers are not concentrated *Buyers dont have backward vertical integration * TUI products are highly differentiated *TUI offers guaranteed lower price- so low bargaining power HIGH * Highest world market share- 4.9% * High exit barriers so huge competition from existing rivals * exceedingly differentiated products (37%) put competitors in weaker position... If you want to get a full essay, order it on our website: Orderessay

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