Forest Secret

Strength 1. Brand Name Established 2006. exclusively require grade awareness and promise 2. Quality (Product) Repeat customer, recognition? IP and trademarks. 3. military position/ Distribution Not a effectualness yet but it is akey to triple-crown business, we have Outlet and franchisee agent stockist 4. People ?? Have consecrate staff, but majority of them need +ve attitude 5. Support by attribute company ~ Financial ~ Distribution (Franchisee Development), Management 6. Positioning (USP) Halal + Herbal + forward-looking 7. Supplier? Have lot of suppliers but not strength enough 8. Government Owned / Link + Support Ministry/Agencies i.e Mara,FAMA , Tekun, 9. ancestry Concept wizard stop herbal centre, consistent conception ? But the harvest-home mix should encompass Chinese and Indian herb. Is the concept is in line with the concept? To promote Malaysian herb? How far we are implemented it, how customer perceived on it? How many non malay customer buy our product? one and only(a) stop herbal base wellness and beauty product Malaysias truly lifestyle herbal brand 10. Business Model???? SOP??...not proven Opportunity 1. Market trend = health conscious , natural, lifestyle 2.

Government Support = Policy, incentive, KPDNKK, Matrade, Industry hiliran 3. Offering strategic business partners to develop or expand FS. I,e equity investiture PNS. 4. Research and Development via suppliers (grant, IP, tax exemption) 5. International market = essence east market, Big Muslim market 6. Downstream/upstream business opportunity. Herbal industry 7. Business Expansion; has greater associate business and product opportunity and service. ie, spa, saloon. Weaknesses Comments Brand audit; effectuation? Product sales strategies; how to sell and market the product, how to handle objection, perplexity from customer. Product knowledge is important. Product selection; which product contributes more(prenominal) to the sales. Market demand.... If you want to get a full essay, site it on our website: Orderessay

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