Ralph Lauren Datas

Coordination Strategies for RALPH LAUREN GROUP | 2010 Giulia Bortolini, Fashion trade 2, Class 1 1 Coordination Strategies for RALPH LAUREN GROUP | 2010 office: 1) TIMELINE 2) BRAND PROFILE 3) BRANDS 4) DISTRIBUTION 5 ) LICENSING 6) REVENUES 7) PRODUCT STRATEGY REFERENCES: 3 5 5 5 6 7 9 10 Giulia Bortolini, Fashion care 2, Class 1 2 Coordination Strategies for RALPH LAUREN GROUP | 2010 1) TIMELINE 1967 The brand was launched thanks to Ralph Lauren when he accepted a loan of 50.000 dollars and decided to exculpated a marches of mens ties. Along with his older brother, he chose the digit Polo because of the power, style and intrigue that the brand has always been associated with. 1969 Polo by Ralph Lauren establishes the ?rst shop-within-a-shop fountain boutique for men in Bloomingdales in unsanded York City. 1970 Ralph Lauren won his ?rst Coty stage for Menswear. 1971 The ?rst woman collection was born and the ?rst standalone workshop was open in Beverly Hills, California. 1972 Polos famous short weapon system mesh shirt appeared with the omnipresent Polo player logo. Introduced in 24 colours.

1974 The ?rst ad appeared in NYC magazines 1975 RL won the Fashion American Award 1978 The ?rst frangrance was introduced 1981 The brand went global when its ?rst store in London was open 1983 RL debuted with his pedestal-collection of towels, bedding, rugs and table coverings. Over time this line evolves to include crafted home furniture. 1992 Audrey Hepburn presents Ralph Lauren with the CFDA Lifetime Achievement Award. 1996 The Polo Sport line was introduced Giulia Bortolini, Fashion Business 2, Class 1 3 Coordination Strategies for RALPH LAUREN GROUP | 2010 1997 The company went public 1998 Polo Ralph Lauren announces a bodied gift of $13 million to the ave S Americas Treasures Campaign to preserve the Star- Spangled Banner, which is housed at the Smithsonian Institutions... If you call for to get a full essay, order it on our website: Orderessay

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