Rim Strategic Management

run alongs BlackBerry Comp any Snapshot Research In Motion (RIM) is a standout Canadian business success story. Since the launch of its hugely ordinary BlackBerry able retrieve in 2001, the company has cock-a-hoop to achieve FY2009 sales of US $11.065 billion and net income of $1.893 billion. sick Ocean Strategic Move RIMs BlackBerry launch was a Blue Ocean strategic move beca procedure the company non only created technology transmutation, it created superior buyer treasure innovation as well. Breaking away from traditional cell phone and pager competition, BlackBerry offered a new type of tuner handheld solution for companies. It created a new market shoes focused on delivering secure company email approach shot to roaming employees. Companies that adopted BlackBerries saved time and money because their staff could now get and send email practic anyy anywhere and any time without having to make trips back to the office. Also, there was no involve to install remote client software because RIM offered a turnkey, centralized Enterprise Server and software solution. Since BlackBerries were easy to use and had simple user interfaces and a limited number of contextualized options to occupy from, companies also saved training and support costs.

Buyer value was increased because BlackBerries offered high reliability and long battery life, denary mailboxes at once, and web browsing capability. Traditional PDA functionality such as calendar, address book, and the To Do list were also compound along with the included cell phone through smart software that linked these tools and made them easy to use and navigate. almost importantly, the BlackBerry created a highly secure offering for companies because all emails and their contents could be protected behind their corporate firewalls. If a single device was lost or stolen, the company could easy disable it from its central control server. Success The Blue Ocean that RIM created through its BlackBerry keeps growing year after year. challenger in the... If you want to get a full essay, direct it on our website: Orderessay

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