Sectors

EXECUTIVE SUMMARY Change occurring at an accelerating rate, today is not want yesterday, tomorrow will be from todays outline is risky so is turning to a new strategy. In the midst of in that location changes, busy customers are changing their ways. They select customize service rather than getting the traditional operate. So there is a get hold of to understand their customer for a firm to survive in the age of competition. This projects talks just about the distinguish characteristics of services, the additional Ps needed for the selling mix of services the marketing mix of services the need of segmentation of customer in the various groups and finally the trio tires of a winning service organization i.e. ? The customer is tier(customers) ? The demarcation line tier(all points of customer contacts) ? The coordination tier( pull offment) After all these theoretical aspects of services marketing, there is a case on services marketing of touristry industry, which deals with all the practical aspects of services in tourism industry Finally, services are perishable because they cannot be stored. Because of this, it is difficult of service provides to manage anything other than steady demand. INDEX |Sr. No. |Topics |Page No.

| |1 |INTRODUCTION |1 | |2 |SERVICES-THE CONCEPT |3 | |3 |GOODS & SERVICES- A COMPARATIVE ANALYSIS |4 | |4 | prominent FEATURES OF MARKETING SERVICES |6... If you want to get a luxuriant essay, order it on our website: Orderessay

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