Segmentation in Soaps

Consumer Tr determinations| | Inside the strap Category in India| | Soap is a product that many people might take for given(p) or consider rather ordinary, but for some, lathering up spate be a treasured part of a dawning or nightly routine.  Scented or unscented, in bars, gels, and liquids, cleanse is a part of our daily lives. In the United States, slime is a $1.390 million (US$)* industry with over 50 agglomerate market brands. But in some markets the sales potency for soap is only beginning to be realized. At the end 2000, soap was a $1.032 million (US$)* business in India. IFFs market experts offer the following overview of this growing category. *Source: Information Resources Inc. 2001 info for Year-End 2000| | Overview of the Indian Soap Category India is a vast terra firma with a population of 1,030 million people. Ho implementhold penetration of soaps is 98%. People belonging to different income levels use different brands, which arrive under different segments (see table below), but all income levels use soaps, making it the second largest category in India (detergents are modus operandi one). Rural consumers in India constitute 70% of the population. Rural assume is growing, with more and more soap brands being launched in the send away segment targeting the lower socio-economic strata of consumers.

  | Soap Price (per 75 universal gravitational constant cake)| | Segment| in rupees| in US$| | Carbolic*| 5.00| 10 cents| | give the sack| 7.00| 15 cents| | Popular| 11.00| 23 cents| | Premium| 17.00| 36 cents| | A-one Premium| 35.00| 75 cents| | | | * The carbolic segment consists of soap that has crysellic acid (e.g. carbolic acid) as an active ingredient to remove body odor. These soaps have a strong medicated/germ killing connotation.| | | History of Soap in India During the British rule in India, Lever Brothers England introduced modern soaps by importing and marketing them in India. However, North West Soap Company created the first soap... If you want to get a rise essay, order it on our website: Orderessay

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