South West Airlines

Southwest Airlines Success Introduction Airlines are highly dependent on consumer disbursal; if the economy is not healthy it poses a negative upshot on travel demand, because business customers are being dictated off and in response fly less. The second superlative degree reason to travel is leisure and if the economy is not strong, consumers remove on to their money and tend to spend scarce on the necessities. Have you noticed that whenever the economy digresses, Airlines always report losses, and a few even file for bankruptcy? Many Airlines cannot confront afloat when the economy is unhealthy because there are so many fixed costs incurred in running an airway. An skyway has to have a good strategic plan and be able to manage fuel and labor cost to oppose its profitability. And SWA has mastered that plan, even in times of a deferral. SWA was the only U.S. airline to report a profit in the 2009 recession and the only airline that never had any layoffs in their narrative (Maynard). In this paper I will discuss the strategies SWA has taken to be consecutively utile for the 37th year in 2009 (Dunn), and discuss why it is rated one of the worlds most profitable airlines. About Southwest Airlines Southwest Airlines is a house servant low-fare airline that prides itself on exemplary Customer Service.

SWA provides travel in 72 cities in 37 states throughout the United States. SWA was incorporated in 1971 by Rollin King and Herb Kelleher, the company is currently operated by President & CEO Gary Kelly. The company is headquartered in Dallas, Texas and has nigh 35,000 employees. SWA provides more than 3,200 flights daily, with a fleet of 548 Boeing 737 aircrafts, with each aircraft flying an bonnie of 6 flights per day. SWA is the United States largest airline based on domestic passengers carried and the third largest airline in the world by outlet of passengers carried. As of 2010, SWA has carried more than 88 million passengers. The companys low fares and relaxed... If you want to get a full essay, coif it on our website: Orderessay

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