Strategic Analysis of Home Depot

A strategic Analysis of family memory GM599 A Strategic Analysis of Home Depot Introduction The Home Depot (NYSE: HD) is a headquarters improvement, construction products and services retailer operating over 2,000 big-box stores in the United States and abroad. The Home Depot was founded in 1978 by Bernie Marcus and Arthur vacant with the vision of one-s roundabout shopping for do-it-yourself (DIY) customers, installation services for do-it-for-me (DIFM) customers and agonistical products for the professional market. Their DIFM installation programs include products such as carpeting, flooring, cabinets, countertops, and irrigate heaters. In addition, the company provides installation of various professional products equivalent generators and HVAC systems. The Home Depot developed strategic product alliances at once with industry-leading manufacturers to deliver the most exclusive assortments to customers. Through a conclave of national brands and proprietary products The Home Depot exclusively carries several(prenominal) major brands, including: BEHR Paint, G.E., Martha Stewart Living and Thomasville, which sets the standard for the do-it-yourselfer and the professional contractor.

The Home Depot revolutionized the home improvement industry by bringing the know-how and the tools to the consumer and by saving them money. According to the founders, the customer has a bill of rights at The Home Depot, and this entitles the customer to the right assortment, quantities and price, along with trained associates on the sales floor who are there to help customers (The Home Depot, 2011). Their philosophy of customer service whatever it takes means cultivating a relationship with customers rather than merely completing a transaction. The founders ab initio viewed the structure of the company as an inverted pyramid, with stores and customers at the top and senior management on the bottom. They demanded that associates take risks to succeed, saying, It is your business, your division, your... If you want to brace a full essay, order it on our website: Orderessay

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