Inb295 Final Project

Jott in the Philippines A report by Jott Created by Seattle base startup firm Jott A give tongue to to SMS service employment A user records a voice substance and a recipient Jott will transcribe that message using expression recognition into an SMS and send it to the recipient Allows for hands free texting why the Philippines carrel skirt is huge part of life for Filipinos Our harvest-home is a complementary product to electric cells Philippines is a huge cellular phone market Filipinos prefer SMS to calls Due to ease of use and live Jott allows a compromise between ease of calls and the benefits of SMS Use of incline Language The Philippines in Brief Capital : Manila universe : 92 .6M Currency : Philippine Peso 42PhP : 1US gross domestic product (2007 289B Per Capita GDP 3 ,300 GDP Growth rate : 7 .3 Archipelago with terce main island groups Luzon Location of Manila Visayas Mindanao Other major cities Cebu Davao Subic verbalise The Philippine Market Extensive Cell Phone sharpness 46 .

5 of general population High penetration charge in lower socioeconomic classes Greater than 100 in specific segments Youth Segment Class A and B Outnumber land lines 12 to 1 Primarily use for SMS comp ard to calls The Philippine Market Three major cellular phone service providers Smart Communications , Globe Communications and temperateness Cellular Intense competition between three net represents terms War Features Pay-as-you-go market Cash based society Pay-as-you-go prepay plans helped cell phone boom Possible solution for enigma of software system piracy Used by successful software companies Exchange Rate Trends Dollar has been declining against the Peso over the hold 2 years Special Considerations National Telecommunications Commission regulates communicate spectrum Little regulation on software running on the cellular network Regulation is mostly on computing machine hardware Open attitude toward American products Prevalence of Americana in popular culture American products held in high regard Held in higher regard than Japanese or Korean products agonistic Considerations No alike(p) service exists in the Philippines Other similar services in the West Pinger Does not convert voice to text Recipient must listen to voice message Spinvox Like Jott , converts voice to text Only available in UK Both companies are still in the startup acquaint Sociocultural Considerations Easy to adopt to new technology Cell Phones The Internet Multiplayer Online Games Use of these technologies for socialization purposes Popularity of social networking Driver for cellphone demand Social connectivity over Network connectivity Cell phones utilise as fashion accessory , status symbol Drives bribe of new units instead of functionality Educational Considerations English and Filipino are primary languages Prevalence of regional languages English is used more(prenominal) than Filipino in cities far from the capital Literacy Rate : 92 .6 Universities can produce needed computer science and computer engineering graduates Export Strategies Option 1 : Directly exchange to consumers as cellphone software May not work due to piracy issues Option 2 : Directly swop to consumers as subscription service Option 3 : Sell to networks as service Networks will be the subscribers Possibility of cross promotional strategy with networks Jott can be a unique sell point of one network...If you want to get a full-of-the-moon essay, order it on our website: Orderessay

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