A Rhetorical Analysis of “Online Goodies”

1

A Rhetorical Analysis of Online Goodies

The article Online Goodies written by John Lanchester and published by the London Review of Books in April of 2002, is a persuasive piece where Lanchester attempts to get his audience on the same page as him in regards to the illegal downloading of symphony files off the meshing. He argues that the multi-billion dollar corporations that run the music industrys voracity is to blame for most consumers having to resort to downloading music files off the network for free. The audience Lanchester seems to be targeting is the younger generation of the early 2000s, the tech savvy young adults that were on top of all the internet advances of the time. In the article, Lanchester uses many rhetorical devices and appeals, such(prenominal) as open language, humour, logos appeals, and the overall tone of the piece to persuade his audience into adopt his opinion on the music industrys affect on illegal downloads.

While most writers try to use courtly language to persuade their audience to adopt their opinions, Lanchester took a various approach. His use of informal language throughout the article shows that he us trying to create to a greater extent than of a personalized relationship with the audience by speaking in more of a way they would with their friends or peers.



This everyday familiarity helps his audience ease into accepting his conception of the music industry. This is evident throughout the piece, by using some off the record accounts of personal experiences such as relating to a bobcat friend of mine much had
2
to be hospitalized after experiencing the free-download website Napster. The use of informal language, helps his audience hold more of a relationship with him which eventually gets them to be more open to his opinion.

Lanchesters use of humour is conspicuous throughout the article. He blatantly ridicules the industry for saying downloading free music is an elusive virus by comparing it on a graduated table to HIV by...If you want to get a full essay, aver it on our website: Orderessay



If you want to get a full essay, wisit our page: write my essay .