E-Business Case study WHSmith Company

Fundamental of E-Business

Brief Contents

1.Introduction......................................................

2.Part one...........................................................

3.Part two...........................................................

4.Part three.........................................................

5.Part four..........................................................

6.Part louver...........................................................

7.Conclusion.......................................................

8.Reference.........................................................

9.Knowledge.......................................................

1. Introduction

As the changes of the political, economic, societal and technological factors in the macro-environment, the whole market becomes much competitive and nodes are becoming more powerful. In narrate to succeed, and frequently to survive, in the face of this dramatic change, companies must want not only handed-down actions such as lowing cost and closing unprofitable facilities, but also innovative actions such as customizing or creating new products or providing superb customer service. (Boyett and Boyett, 1995) Many traditional companies chose to do E-commerce as an affiliate to its main(a) business in response to the environmental change.

WH Smith is a typical example of adopting EC as a founder of its business. WHSmith is one of the UKs leading retail groups incorporating market-leading companies in retail, publishing and word of honor distribution and the Group has 1,464 stores world-wide and sells in 12 countries. (What we are, 2003) It changes from a traditional high street retailer to start outial EC player, which sells products twain on street shops and also on Internet.



This report includes five parts.

The first part tells us that WHSmith.co.uk takes business-to-customer and business-to-business as its nature of the EC transactions and its primary business model is on line, check marketing. Applying EC does a lot benefits to its whole groups such as obtaining more customers, saving costs and gaining competitive advantages.

The second part identifies the typical supply chain of WHSmith group and the importance yield of E-commerce to its supply chain. Then it also uses Porters 5 forces to analyze the cause of EC to the change of WHSmiths industry structure.

The third part describes the characteristics of e-tailing and its EC service. Then it also expresses...

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