Patton-Fuller connection Hospital continues to preserve anobligation to the health-c atomic number 18 needs of the public, while to a fault offering specialized medical services for all members of the community. several(prenominal) critical steps must be taken to meet the strategy of the public relations campaign is successful. This paper entrust highlight each of the following critical steps of Patton-Fuller Community Hospital?s public relations campaign strategy. team A has compiled objectives for the public relations campaign, identified the organizations publics, identified risks, a written media release, developed a tactical plan and evaluated the affair implication of Patton-Fullers strategies to build media relations and generate publicity.
Objectives When determining in which direction an organization give go, developing a strategic plan is important. A strategic plan includes an organizations ?long-range plans, usually made at upper levels of management, and they involve decisions concerning major goals of an organization, and policies for their performance? (Lattimore et al, 2004, pg. 116). After reviewing employee applications, reviews, and corrections, Patton-Fuller Community Hospital would like to improve patient-doctor relationships commencement exercise with the nursing staff. Nurses are the first to come in adjoin with patients. According to the several of the applications, many members of the nursing staff are applying with little or no experience. Furthermore, many of the reviews show clean to acceptable work.
In ordinate to provide the best kick possible to the hospital?s patients and increase reviews, current employees get out be encouraged to increase their enthusiasm. Patton-Fuller Community Hospital will focus on improving the nursing staff by diversifying with more energetic, enthused, educated and experienced staff. Publics A public is defined as ?a group of people with a run a risk in an issue, organization, or idea? (Seitel, 2004, pg. 9). Patton-Fullers Hospitals reputation, strategy, and even continued battlefront will depend on the degree to which the organization?s publics support the...
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