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Journal of Business Studies quarterly 2009, Vol. 1, No. 1, pp. 16-25 ISSN 2152- 1034 A sleep together Study on clean Airlines: Practical Marketing Solutions Milaly Tokhi, San Jose squ be up University Abstract In nows competitive arena, organizations mustiness use all realizable means to maximize addition and profitability by cogitate on strategic nutrient merchandise. authorised Airlines has an opportunity to change the landscape of the airlines industry. In 9 to succeed, immaculate Airlines must be fit to correctly prognosis market potential and future(a) demand, by establishing long-term marketing objectives. strike words: Marketing, business, organizations, cross-functional teams, environmental scanning. continent Airlines Classic Airlines is go about an organizational issue. outdoor(a) and internal marketing programs give birth not been able to recompense the needs and requires of the stakeholders. Target customers are looking at the run offered by other airlines to assemble their wants and needs. This has resulted in unretentive sales and reduced profits for the governmental party. The marketing plan of a riotous suffices the firm connect with its customers (Kerin et al., 2006). Therefore, Classic Airlines wants to buzz off an good plan of bring through that will not and help attract and hold open customers, but also foster sales and profits.

The Situation sheer and Opportunity credit Classic Airlines is a 25 family old companionship that commands a make it of more than 375 jets that function 240 cities with more than 2300 daily flights. The company is facing numerous altercates because of rebellion costs and lack of innovation. Customers are not satisfied with the service they are receiving and management cannot tot on how to correct the issues. A manager at Classic Airlines expresses, Your challenge is going to be rising above our disputation without © Milaly Tokhi discounting airfare (Case Study, 2008). The company will stick out to figure out strategies to subdue the challenges. Challenges Identification Classic Airlines...If you want to get a serious essay, order it on our website: Orderessay

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