Bmw Case Study

Running Head : BMW CASE STUDYBMW Case Study (Your influence (Your SchoolBMW CASE STUDYStatement of the fussThe bed at BMW is to harbour their ingathering dividing line inwardly the basic and ontogeny forms . At BMW the main cope is to prevent their motor instigants from f tout ensembleing to the reduction and backdown method phase angle . This means that there has to be a cuttingborn molding in the market place from snip to time in to stand in the declining ensample . on that point has to be a strategy to stay the product within the life cycles/second of about vii years although this varies with the model and with the market . So the main problem is to try and bound the product within the introductory and growth stageSummary of the factsThe case of BMW cigaret be taken as one and only(a) of the most i nnovational way of managing a brand in the market . BMW tries to keep it brands in the market within the introductory and growth stages and avoids the product from going to declining and withdrawal market stage . This is managed through brand and solicitude of the brand . BMW brands it cars in serial publication A sore serial publication is given a tip of about seven years in the market and when it approaches the crepuscle stage a new serial is introduced to replace it . This keeps the series new in the marketAnalysisBMW newness of the product life cycles does non relieve the normal product life cycle of three stages . A normal product life cycles as given in Figure 11 shows that a product will be introduced in the market at the first stage . then the second stage will be marked by increased demand of the product which leads to high growth . subsequent on this there is the block of market saturation and regrets in the demand of the product in the market . This in conclusion culminates to withdrawal of the p! roduct due to low demand .

BMW does not forfeit its product to go through this life cycle . It concentrates on the first ii stages . Instead of aloneowing its product to go to the declining and withdrawal stage , the caller-up comes up with another series that reflects the newness of the equivalent product even though the difference surrounded by the two is not that large Therefore we can express that it is management of the product cycle through brand . The branding strategy is therefore used to make a new consumer challenge for the same product in the same market . This has been an definitive strategy that has helped the BMW model from losing its credibility in the marketReco mmendationsBeing a leading(prenominal) prodigality car and in the European market and all over the world , the BMW strategy has been effective in ensuring that the beau monde has its brands in the market selling as a prodigality brand through the management of the brand . The strategy of introducing new model of every series within a percentage point of about seven years has been effective in ensuring that the product...If you beggary to get a full essay, order it on our website: OrderEssay.net

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