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December 6, 2013


Investigators generally use one of two theories to explain then people like execration characterizations. The first is that the person is not very afraid, but excited by the movie. The second account is that they are willing to endure the terror in intumescent to enjoy a euphoric sense of relief at the end. But, a new study by Eduardo Andrade (University of California, Berkeley) and Joel B. Cohen (University of Florida) appearing in the August issue of the Journal of Consumer Research argues that neither of these theories is correct. We consider that a reevaluation of the two dominant explanations for peoples willingness to consume negative experiences ( some(prenominal) of which disturb out that people can not experience negative and positivist emotions simultaneously) is in order, explain Andrade and Cohen in their study. They continue: The self-reliance of peoples softness to experience plus and negative affect at the like time is incorrect. In opposite wor ds, the authors argue that horror movie viewers are happy to be unhappy. This fresh approach path to emotion reveals that people experience both negative and positive emotions simultaneously -- people whitethorn actually enjoy world scared, not just relief when the terror is removed.
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As the authors dedicate it, the most pleasant moments of a concomitant event may also be the most fearful. Andrade and Cohen highly-developed and utilize a new methodology to track negative and positive feelings at the same time. Their method could apply to other experiences that seem to make terror, risk, or disgust, such as intense sports. When individuals who typically lease to avoid the stimuli w ere embedded in a protective roam of mind, ! such that there was sufficient mental disengagement or detachment, they experienced positive feelings while hushed experiencing fearfulness, the authors explain.If you want to reward a full essay, order it on our website:

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