Brand Report Card: Home Depot vs. Lowes

Jose Montero - MGT 612, Strategic foolmark Management Professor Jenny Darroch, Spring 2008, Claremont grad University, CA Brand make known Card May 5, 2008 Copyright 2008. Jose H. Montero. All rights reserved. Brand Report Card: radical store vs. Lowes The Brand Report Card, devise d by Kevin L. Keller, is a scratch for assessing a brands performance by rating brands on ten key traits that Keller believes are shared by the macrocosms strongest brands. Strong brands possess very high brand equity and the Brand Report Card is one tool to help identify things the brand is doing well and areas for improvement. When done on competitive brands, the Brand Report Card can tell us how our brand measures up to the competition. In this paper I apply the Brand Report Card to The Home pole and its largest rival Lowes, after first describing myself as a shopper. I enjoy making time for fixing things around the kinfolk and home improvement projects. I guess I sire been a handyman and tinkerer of sorts most of my life. As a child one my most memorable past times was taking things apart in an attempt to repair or discover how things work, while helping dad with house projects was normally fun and educational.

As a homeowner and dad, doing home projects and repairs with the focusing and supplies from my darling home improvement center is one of my favorite past times. Once a shopper of local hardware stores and places akin Sears, in the last thirteen years I go through become a fairly avid and loyal customer of The Home Depot. While I had heard through my forward job about Lowes operations in Canada and the Midwest, it was non until the past few years that I witnessed the establishment of Lowes stores in locations not too far from my favorite Home Depot stores. As I watched Lowes stores under construction, I viewed these invaders with mild resentment, intrigue and distrust. How could Lowes come into Home Depots turf, our turf, and set up shop as if... If you indispensableness to get a full essay, order it on our website: Orderessay

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