Swot of Marks & Spencer

injurying strategy : Brand Strategy stigmatisation is an important end designed to enhance the identity of the output through the function of unique brand names, symbols and other distinctive measures. With competition festering more intense in almost all industries, establishing a strong brand allows an validations crops to stand out and subjugate potential pitfalls, such as price wars, that have befallen many products. Therefore, a clear understanding of branding strategy is congenital in order to build solid products and product lines. In particular, marketers should be aware of various branding neares that can be pursued. By branding approach we are referring to different product identification strategies that can be deployed to establish a product within the market. As we will see, the purpose of these approaches is to build a brand that will exist for the long term. Making shining decisions up front is crucial since a company whitethorn have to live with the decision for a long time. Branding approaches include the following: Individual point of intersection Branding ? on a lower floor this branding approach virgin products are assigned new names with no obvious connection to existing brands offered by the company.

Under individual product branding the marketing organization must work hard to establish the brand in the market since it cannot ride the coattails of previously introduced brands. The chief advantage of this approach is it allows brands to stand on their testify thus lessening threats that may occur to other brands marketed by the company. For instance, if another company brand receives negative publicity this news is less likely to gravel off on the companys other brands that carry their own unique names. Additionally, as mentioned in Part 7: Product Decisions, brands can create financial gains through the concept cognize as brand equity. Under an individual branding approach, to each one brand builds its own separate equity which allows the company, if they choose, to sell... If you want to overprotect a full essay, order it on our website: Orderessay

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