Attitudes

In general spots rede what customers the likes of and dislikes. Attitude is define as emotional, mental or rational tendency with a look at person or fact. With regard to consumer doings we are studying attitudes of consumers in context of result excerption and decision making. Positive attitude not always stiff that customer will buy a product.
Attitude stub be express through feeling, response, and act. The key point is attitude tush tell us for example:
- What brands customers like?
- What makes them to like those brands?
- What are the favorite products?
- Are they willing to buy this product?
Attitudes are learned for example from parents, friends, celebrities, in general attitudes are formed based on environment and surroundings as we grow up.
There is four major functions of attitude; source one called adjustment function use attitudes to adjust as a consumer; if product provide pleasure, reward and keep away(predicate) from what is unpleasant. Second one Ego-Defensive function use attitudes to express your mental show; fundamental value or self-concept. Represents protection of self image or ego.



Another is value-expressive function; in general values which customers wish to express about themselves, they belief product would stand for their image for example population nature friendly won`t buy products tested on animals, or would never buy fur or eat meat. E trulything they would purchase would represent their values. Last of the functions is fill outledge - shortly it is incessant hunger for knowledge. If you do not know how to use a product, you will be looking for an answer, possible some recommendations as well, or if you know something you might try to exhibit things you identify.
People needs rag them to expand attitudes ( deciding to try different products). It is also very important to be aware that no two people experience world in the same way. We can recognize the same situations differently (based on different life experience).
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