Integrated Marketing Communications

INTEGRATED MARKETING COMMUNICATIONS
The purpose of marketing communication is to in effect in mixed bag consumers about the benefits and values of the companys products, thereby influencing their attitudes and buying behavior. The need to be cost effective, to be customer driven, to deliver the best quality and to deliver that quality right away are some of todays global realities .The repugn of effectively executing this strategy across India and Vietnam is the reason why the marketing team has chosen to use the Integrated trade Communications (IMC) Strategy that allow for be covered in this paper. After careful research the team decided to go with the promotional mix much(prenominal) as advertising and sales promotions. This paper will consider these IMC elements; the similarities and differences to be implemented in twain countries and the reason behind the choices.
Advertising
This is a paid form of communicated that persuades the people in a market area to let in some action. Now the company will be apply global advertising for their basic urine products in twain countries in addition to other regional campaigns. This will pass the company economies of scale in advertising as hygienic as improving its distribution channels.



This strategy has been taken because it will help leverage cost, increases product recognition, skills and eliminate duplications of efforts . Water is a vital basic necessity needed in both countries especially in the villages and inter-lands therefore its would be a smart move to have the same ads in such areas. With the raising middle class population, literates and the commonality of English address in both countries as noted in prior research, its make good business sense to have a global ad for both markets. However, when it comes to the soft drinks and nutrient water products a more regional campaign will be used, however still maintaining the global brand just comparable Nestle does with Nescafe . These ads will be concentrated in the be cities...If you want to get a full essay, order it on our website: Orderessay



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