International Marketing

Nichole Thebert
Disney Case

Question 1

There were many assumptions that took place when Disney immovable to impart in France, many of these assumptions turned out to be ill-tr tucker and cost billions of dollars. First one would think that everything was going to go right because France was eager to take for Disney come to France that they offered over $1 Billion in incentives for Disney. Disney had a policy of no intoxicant in the parks which is the opposite of how Frances culture is because they are utilize to having wine during lunch. Disney also assumed that Monday would be a trip day and friday would be a heavy day besides it was the opposite of what they assumed. They also assumed that the french would not eat breakfast so they made a restaurant with exactly 350 seats when it should have been at least three quantify that size. When they did serve they approximation was the typical French breakfast of croissants and pastries hardly instead they wanted bacon and eggs. In addition the French tribe like to eat there lunch at noontide so it was hard to accommodate everyone at one prison term this made the peck upset. Most great deal of Europe thought of Disney as a day trip and were not staying in the hotels. In fact less then half of the people showing up to visit the park were French, while more than then half of the people were Japanese or Americans.



When Disney decided to change some of there ways it showed that they were learning what the French really liked, they cut the prices for tickets and hotels and this raised attendance by well-nigh three million this shows that they started to do something right and listen to what the French people really wanted. Another thing they did right was to foot up a central location that was easy for many people of Europe to get to.

Question 2

Disney might have had a more favorable experience in Disney if they had listen to what the ordinary French person wanted then they might have been able to avoid some of the disasters that they faced. If they had done a travel along or...If you want to get a full essay, order it on our website: Orderessay



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