Mcdonalds India Market Analysis

Marketing Planning
PGPM 2012-14, Term I

Marketing Strategy Analysis McDonalds India
Submitted by- Group 5, Section C, PGPM 2012-14
12P133 12P145 12P146 12P147 12P149 12P150 Apoorva Abhay Dave Lucky Sharma Manav Gupta Manoj Kapoor Mayank Bathla Mayank Sharma

Marketing Planning
PGPM 2012-14, Term I

administrator SUMMARY

Purpose of the study: This report analyses the marketing strategy and impersonate of McDonalds India. For this purpose, SWOT analysis, PEST analysis, Porters v forces analysis and consumer behaviour analysis of McDonalds India was done. The report in addition contains suggestions and foresights for McDonalds India for improvement in their marketing strategy. Background scenario: As per estimates there are approximately 500,000 restaurants in India in the unionised sector. Sales by Indian sustenance service companies totalled Rs 350 gazillion in 2002. The organized sector is responsible for approximately Rs 20 billion worth of sales. Indian consumers spend only 2.4% of their food expenditure in hotels and restaurants (including on premises and take-out sales). In particular, Merrill kill estimates a developing in urban consumption at potentially 20% per annum in nominal terms (16% in real terms) for at least the next few years.



In addition, higher disposable incomes among consumers particularly in the top 25 cities and the trend towards eating out are combining with growth in organized retailing to fuel growth in the foodservice sector. McDonalds was one of the early entrants in this market and currently has over 250 restaurants across the country. SWOT Analysis: McDonalds study strengths are its first mover advantage and innovative and adaptative work model and focus on customers requirements. The main impuissance of McDonalds is its less variety of offerings which are not considered healthy. McDonalds has a number of opportunities such as to widen its dissemination network, introduction of healthier products and more variety of offerings. And the main threats...If you necessity to get a full essay, order it on our website: Orderessay



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