Swot Analysis of Ioi Corp

nd

nd

2 INTERNATIONAL CONFERENCE ON BUSINESS AND frugal RESEARCH (2 ICBER 2011) PROCEEDING

SUSTAINING COMPETITIVE ADVANTAGE IN THE OIL PALM
diligence: SWOT ANALYSIS OF IOI CORPORATION
Cordelia Mason
International School of Entrepreneurship, Universiti Kuala Lumpur
1016 Jalan Sultan Ismail, 50250 Kuala Lumpur
cordelia@ise.unikl.edu.my
ABSTRACT
IOI Corporation, or commonly referred to as IOI, is one of Malaysias home
grown business conglomerates which started remove from humble beginnings in
industrial gas manufacturing. Today IOI Group is a global organization with
over 150,000 hectares of plantations where 98% are pose with oil palm; 12
palm oil mills crosswise Malaysia; three CPO refineries with total capacity of 1.8
million MT/yr located in Peninsular and East Malaysia, and Rotterdam in the
Netherlands; the largest oleochemical plants in Asia; and specialty fats plants
across the world in the Netherlands, the United States, Egypt, Canada, and
Malaysia (source: IOI yearly Report 2009).The Groups plantation business
strong proceeds in a short span of 24 old age since 1983 was achieved through
acquisitions

and

distinctive

plantation

management

practices

which

emphasizes on continuous improvements in yields and cost efficiencies.



As a
major(ip) player in the oil palm industry, which is the third biggest reader to the
Malaysian economy (,Economic Report 2007/2008), IOI corporation faces
many challenges to nurture its competitiveness. What strategic moves must IOI
take to remain tops in this oil palm industry? This paper seeks to provide a
survey on

how IOI Corporation can sustain its competitiveness by

undertaking a SWOT Analysis the corporation. A diagnosis of the corporation is
do after the SWOT analysis.
Keywords: Competitiveness, SWOT Anlaysis, Oil palm industry, circumstance study

389

nd

nd

2 INTERNATIONAL CONFERENCE ON BUSINESS AND economic RESEARCH (2 ICBER 2011) PROCEEDING

1. INTRODUCTION...If you want to get a full essay, inn it on our website: Orderessay



If you want to get a full essay, wisit our page: write my essay .