Final Public Relations Paper

Table of ContentsI.IntroductionII.Executive SummaryIII.Public Relations IssueIV.Publics IdentifiedV.Marketing FunctionsVI.Relationship Between Public Relations and MarketingVII.Media ReleaseVIII.Media Distribution ListIX.Tactical PlanX.Business ImplicationsXI.Ethical ConsiderationsXII.Impact of TechnologyXIII.Globalization ConsiderationsXIV.Crisis vigilance PlanXV.Public Relations stir up BudgetXVI.Strategies to Evaluate the Effectiveness of the CampaignXVII.PowerPoint PresentationXVIII.ConclusionPublic Relations Campaign: Patton-Fuller club HospitalIntroductionThe public expects safety and security inside an agreement?s database. Patton-Fuller Memorial Hospital is no exception. Breeches within the hospital?s database can have a shun impact within the accompany?s finances and reputation.

Providing a safe and pimp Internet turn up will take in a positive image to Patton-Fuller?s management, employees, stockholders, topical anesthetic officials, political sympathies officials, the local media and the local alliance. Patton -Fuller society Hospital realizes that security with the company?s database has an immense impact. By addressing these issues; the company is implementing a public similaritys struggle to position itself as a attracter in healthcare and supporting a Internet site that is safe and confidential to those who access the website.

This paper will describe Patton-Fuller Community Hospital?s public relations campaign including the defined target audience, an overview of public relations issues and the implications of ethical issues. Patton -Fuller Community Hospital will implement a marketing inquiry plan and seek to align the marketing and public relation strategies.

Executive SummaryPatton -Fuller Community Hospital?s primary coating is to become a leader in healthcare of the local community. One of umpteen services is to provide a secure website to assist the employees and clients.

Recently there has been a breech with the trading operations of the hospital?s website. In an effort to take throw of the situation and inform the public the problems have been corrected. Patton- Fuller Community Hospital has done extensive research using many tools.

The organization has defined actions and created a plan to let the community know that patient information is safe and secure within the hospital?s databases. Research has...

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