The Buyer Decision Process.

The Buyer Decision ProcessWhen deciding to make a purchase, well-nigh consumers unknowingly pass through a series of stages that abet them to make choices about which products or services to buy. (Armstrong and Kolter, 2007 p.142)According to Wikipedia, finis fashioning is said to be a psychological process. (2007) One description of consumer doings is process by which individuals try for, select, purchase, use, and dispose of goods and services, in satisfaction of their needs and wants. (businessdictionary.com) Taking what I have acquire from researching various definitions, I have compiled a series of questions establish on the ?Buyer Decision process?.

Interview Questions1. What line or need arose to make you want to pursue this cross purchase? {Need mention}2. Did you search to obtain cultivation about this purchase? {Information search}3. Where there different alternative to you purchase available? {Evaluation of alternatives}4. What were the deciding factors that do you to continue with your decision to make this purchase? {Purchase decision}5. Are you satisfied or dissatisfied with your purchase behavior? {Post purchase behavior}FindingsI then continued to digest an interview of two individuals that have recently purchased cigarettes, using the to a higher place questions. My findings show that the two interviewees have contrast in the focussing they chose to buy the aforementioned product.



For the rest of this discussion, interviewee #1 will be referred to as Debra and #2 will be referred to as Eric.

Eric and Debra both had a craving for a cigarette, and realized that their packs were empty. {Need recognition} Eric recognized his need and went straight to the purchase decision, skipping the information search and evaluation process, because he was making a routine purchase, and already knew what he wanted and how much it was going to cost. (Armstrong and Kolter, 2007 p.142) Debra on the other hand, decided that her...

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